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RCS is now available (in beta) as a 2FA channel with Vonage Verify API.
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RCS Business Messaging
Vonage Messages API enables businesses to upgrade from standard SMS to rich communication services (RCS) business messaging, delivering branded, interactive, and media-rich messages. Transform customer engagement with images, buttons, and other interactive elements sent directly to your customers’ mobile devices.
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RCS
Customers love the interactive power
72%
more likely to purchase online if they can ask questions in real-time
74%
more likely to engage with a brand through RCS
35x
more likely to read RCS messages than emailsSource: Google for Developers newsletter
Reach the masses with a default application
Customers constantly turn to their mobile devices. But with so many apps on the screen, how do you stand out? It starts with being universally accepted.
Easily upgrade your SMS to RCS using the same opt-in consent.
Carriers have adopted RCS as an industry standard.
Many of the latest smartphones that operate on Android are RCS-enabled.
In September 2024, Apple rolled out RCS chat in iOS 18 for person-to-person (P2P) messaging in some markets.
Defaulting to native applications simplifies use and accelerates customer engagement.
Add RCS capabilities through a programmable rich communication services API or application
You can easily embed RCS into your applications with Vonage Messages API. Or facilitate your RCS communications with Vonage Conversational Marketing, powered by Jumper.ai.
RCS is available as part of Vonage Messages API to provide customized conversations in your applications.
RCS is enabled within Vonage Conversational Marketing to enhance your engagement efforts across the entire customer journey.
Connect with customers through richer conversations
Customers are hit with countless notifications and messages. But RCS cuts through the noise by evolving the messages into conversations.
Engage and convert more through conversational messaging.
Capture attention with rich media support for images, videos, and GIFs.
Enhance your business messaging strategy
Rather than resembling an ordinary text, you can present your best self with branded RCS business messages.
Give customers what they want: Customers are more comfortable with familiar branding elements instead of a random text.
Get the details: RCS provides real-time metrics, such as read rates.
Send it: RCS natively fails over to SMS to ensure message delivery.
Personalize and reach your customers at scale
Vonage RCS and Vonage Conversational Marketing can help you reach and engage customers.
Personalize broadcast messages from the conversational marketing and commerce dashboard.
Automate and subscribe to AI-generated bots.
Analyze your conversational marketing profitability across bots, agents, and campaigns to determine the best approaches for your brand.
Send immediate responses to queries and support requests to improve customer satisfaction and trust.
Deliver real-time updates to enhance the post-purchase experience.
Reach, test, and measure with advanced broadcast capabilities
RCS with Vonage Conversational Marketing makes it easy to send the message and secure the metrics.
Multichannel broadcasts: Includes RCS, SMS, Messenger, WhatsApp, Instagram, LINE, Viber, Telegram, and voice.
A/B testing: Helps determine which campaign works best.
Advanced segmentation: Targets customers on a granular level.
Broadcast capacity: Stretches to 2M users per campaign.
Analytics: Lets you check message delivery status and campaign performance.
Ready to 'Own Your Brand' with Vonage?
You don’t like to receive spam-worthy messages or calls. So why send those to your customers? Check out the Vonage solutions to show off your brand.
Still have questions about Rich Communication Services?
Rich Communication Services (RCS) is an advanced messaging protocol that enhances traditional SMS by enabling features like multimedia sharing, read receipts, and real-time messaging over mobile data or Wi-Fi.
A rich communication service is used for enhancing text messaging by enabling features such as high-quality media sharing, read receipts, real-time typing indicators, group chats, and interactive messaging, offering a more dynamic and engaging communication experience compared to traditional SMS.
Rich Communication Services is designed for businesses that want to enhance customer engagement through more interactive, personalized, and feature-rich messaging. RCS is especially useful for industries like retail, e-commerce, customer service, travel, banking, and healthcare, allowing businesses to send branded, multimedia messages, conduct customer support, provide real-time updates, and facilitate secure transactions all within a messaging platform.
RCS improves customer experience by enabling businesses to send interactive messages with images, carousels, buttons, and quick replies, allowing for more personalized and efficient communication, making it easier for customers to engage directly with brands.
Unlike traditional SMS, which is limited to plain text, RCS supports rich media, interactive features, and read receipts. It allows businesses to engage customers in a more dynamic way with branded content, chatbots, and real-time interactions.
Rich Communication Services is supported by most modern smartphones and major carriers, but compatibility can vary by region, device, and carrier. To use RCS, both the sender and recipient must have RCS-enabled devices and services, and some carriers may require users to opt-in to the service.
